ABOUT ME… AND DINA

If you have made it this far, you know everybody calls me Dolla. However, you might not know that my real name is Ricardo, and I am from Brazil 🇧🇷. I have won multiple international awards 🦁 throughout my career. I have lived in various cities, including Rio de Janeiro, São Paulo, Paris, and Milan. During my tenure in these cities, I have worked in local and network agencies such as Africa Creative, Artplan, Talent Marcel, Lew’Lara/TBWA, BETC, VML, and others. 

Currently, I am CCO at Dentsu Creative Brasil 👨‍💻.

I’m fluent in Portuguese, English, and French, and working on my Italian. 🇧🇷🇬🇧🇲🇫🇮🇹

I’m also passionate about leading and inspiring creative teams and nurturing and developing 💪 talents.

Besides my love for creative work, I have a soft spot for dogs 🐶 . I have a charming underdog named Dina, who goes by various nicknames. Ah, and I love emojis too… 💢 I know, such a boomer.

If you want to learn more about me, please check out my bio-site, and let´s grab a coffee ☕

https://bio.site/dolla

AWARDS

1x Cannes Lions – Silver Creative Strategy 1x Cannes Lions – Silver Outdoor 3x Cannes Lions – Bronze Print 3x Cannes Lions – Bronze Outdoor 2x Cannes Lions – Bronze Media Cannes Lions – 14 x shortlist One Show – In book TV One Show – In book TV 4x One Show – In book Print Clio - Silver Clio - Bronze Effie Awards Global - Gold Effie Awards Europe - Bronze Young Lion Brazil 2009 2x Gerety Awards - Silver and Bronze 2x Silver - LIA Awards 3x Bronze - LIA Awards 2x Ad Stars - Silver Brazil Creative Club – Bronze TV Brazil Creative Club – Bronze Outdoor Brazil Creative Club – 10 in-book Brazilian Advertising Association – Nominee Brazil's Best Copywriter 2016

COLGATE - THE SMILE THAT CHANGE AN INDUSTRY

Completely changing the face of a giant client like Colgate-Palmolive was a challenge that lasted for years. This project, made of dozens of campaigns, was rewarded with a silver lion at Cannes.

ITA AIRWAYS - GLOBAL LAUNCH

 We placed all the best that Italy has to offer (and it's no small feat) on the planes of ITA Airways, an omnichannel campaign from Italy to the world.

COLGATE - LINE FOR CHANGE

Transforming London's famous double decker into a bus line with the aim of caring for the oral health and therefore the self-esteem of homeless people has made a thousand of people smile again.

 COLGATE - SMILES ALWAYS FIND A WAY

There are times when all we need is optimism, and Colgate was keen to remind us of the importance of smiling at such times.

 GATORADE - BILLBOARD REFRIGERATOR

How to revamp an important media that has become a landscape? How about making it part of the match? That's how Gatorade entered the field.

 COLGATE - EQUITY

After almost 200 years of existence, Colgate launched its first brand campaign. To do this, we had to find a smile like no other, the smile that breaks down barriers and paradigms.

 COLGATE KEEP - THE ONE TO KEEP

A toothbrush in your crush's bathroom can have many meanings. Now imagine if that toothbrush is made to last, just like the ideal love.

 PROTEX - PROTEX TO-GO

Some schools in rural Africa lack soap for children, but bringing soap from home isn't the solution. So, we turned stickers into portable soap.

 COLGATE - SMILE MASTERCLASS

Many people turned to distance learning during the Covid pandemic. Taking advantage of this situation, we offered a course to teach people how to smile more and see the positive side of life. As teachers, we utilized the expertise of those who know best: children.

 VIVO TELEFONICA - EX4GERADO

Instead of creating a traditional advertisement to promote Telefonica's 4G technology in Brazil, we produced a music video featuring a popular 80s hit. The video went viral and the rest is history.